iDay tribute

This days I am a little confused. What will it be, the long tail or the fat head?

The long tail sounds smart, insightful. One of those, "did you know" things. Fat head sounds simple and powerful, you are the best in the world and you get four times more than the next guy. What are you doing now? Quit it and go be the best in the world.

So which will it be?

Well, both, of course. Be the head and use the tail. Just like Apple does today with iPods (the head) and iTunes (the tail). But though both are smart ways to make money, the head has something that the tail doesn't. Romance.

Now, as I write these lines, there are people sleeping in the street. There are people, sleeping in the streets of New York. People sleeping in the streets, with little tents and blankets. Waiting for iPhone, to arrive three days from now.

It's not a gadget, it's not a product, it's a dream. It's a romantic dream of red eyed high tech workers and amateur tech lovers, consumers and engineers. You see, now that's a product. It can do this, it can do that, it's amazing. It's something worth waiting for, for three days in the street. That's what this is.

It's a dream about doing something right. Right now. Will it work well right from the start, maybe not. But we dream it will.

It's an epic launch. Will it sell? Who cares. Windows 95 launch was a blast. Did it sell? It did. So what. Was it a great product, probably, at the time, I don’t remember. What do I think of it now? It sucks.

So what is it about. It's about hype. And today, hype is global. It's about inspiration. It's about watching the commercial, and wishing there were more like it. More dreams.

It's about lifestyle. It's about what you think about when someone around says "simple", "clean", "white".

It's not about tomorrow. It's about today.

It's about winners. It's about being the best in the world. It's about big fat head.

I choose the head.