Would you trust them?

Several days ago Steve Jobs announced a new line of iMac computers, beautifully designed, thinner than ever, great products for those who care. Not only are they a better value than the old ones, but the 17" model was replaced by the 20" one for the same price. Clearly no one in his own mind would buy an old iMac today, wouldn't he?

Not in the opinion of this, large (by local standards), computer store chain, here in Israel, who keeps advertising and selling old iMacs on their site without a word of warning. I am really interested whether one of those was sold these days. I bet there weren't any, since Apple users are generally perceived as an knowledgeable and updated bunch.

Yet, if this obsolete piece of machinery sits happily there on the site, then what could we say about less celebrated computer related products. Hard drives, cameras, computer monitors? Would it be nice to buy a 22" display just to find out that a better model is already out for the same price. Not keeping the site updated, just teaches the consumer not to trust this store and its site and always double check everything.

Clearly not a reputation you want to have.