Now this one is funny.
You see, Microsoft - they were always notoriously bad on PR. They built products almost everybody used, and at the same time, the same people hated their guts. They have managed to get in trouble over same issues other companies walked from, just because they had very bad publicity all around. Their marketing campaigns, remember the dinosaurs, were not even funny.
So Microsoft has decided to make a funny one. They have decided, that the reason Vista did not fly was not because it failed to deliver on so many promises, took hell of a lot of time to get out and copied way too many features from Mac. Nope. It was because of the prejudice. Because people judged Vista before they even saw it. Have they seen Vista with fresh, unbiased eyes, they would just fall in love with it on a spot.
So, in order to scientifically prove their point, they have created The Mojave Experiment.
You can look at it here. One word. Moronic. You are not going to believe what you will see there, I promise.
What they have done is, they invited a bunch of, er, "typical users", that have never used Vista before and asked them what they think about Vista, in general. Then they have shown them the new version of their most advanced, top secret operating system that was currently under development and would only be out like much later and asked them what they thought about it. After everybody said that it was the best thing that have ever happened to them in their entire life they have told them that it was actually a Windows Vista. And in an instance, all the people that just moments ago thought that Vista sucks, suddenly agreed that it was, in fact really great and they want one so bad they would never leave the room without a copy.
It would have been funny, but they have gone so low with it, that you would really think their target audience was a herd of retarded sheep. Here are some highlights.
There is that one young guy who is being told that instead of having a "dull background", he could have a moving video or a picture instead. Wow, he is amazed, he says it's "sick", except...wait, would not the video in the background be like, totally unusable. And having the picture there, I thought it was the future already. Wait, it gets better.
Some guy is being shown a totally new concept, the pride of Microsoft research... the Gadgets. To the uninitiated, it's just like, ah, say OS X Widgets, or Yahoo Widgets you could use on XP. Just like them, only... no, exactly the same actually. Needless to say, the guy is very impressed and says he likes Gadgets.
I could go on forever, but just one more. On the bottom on the page, there are links to demonstrations of actual Vista features. Let's see... Record a TV.. that's new. Oh wait, what.. only on Vista Home Premium or Ultimate, what ever that is... oook. Let's see what else, parental controls that allow you to limit which games your child can play by their rating. Unless your child is anything like you, good luck with those. Right. Let's stop here.
If you really want to sell more Vista copies, do not use a bunch of second grade actor college dropouts. Just keep bundling it with every new PC on the market, as usual. You will do just fine.
The paradox of insular language
1 year ago
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